Nira holds a MSc. degree in Business Administration from Rotterdam School of Management, Erasmus University Rotterdam. She specialized in Entrepreneurship & Business venturing. After writing an award-winning business plan during a university course, she co-founded a successful internet technology start-up based on that plan. She managed the project from A to Z, from a vague idea through the fundraising process to a great product and an operational company with thousands of paying costumers from over 130 countries worldwide.