President, Executive Board Frederique Constant Group
Entrepreneur in Residence
Drs. Peter Stas (born 1963) is a Dutch entrepreneur and author. He completed his studies in Business Economics at the Erasmus University and Harvard University. Stas worked as Consultant in New York for Loyens & Volkmaars and Product-Marketing Manager for Royal Philips Electronics. In 1988, he founded, with his wife Aletta Stas-Bax, the watch company Frédérique Constant. The manufacture’s initial strategy was to focus its energy on classical luxury watches at an affordable price. The Accessible Luxury positioning was the basis of strong growth during the financial crisis when consumers came back more to classical values and accessible prices.
In 2002, to diversify the Frédérique Constant group, Stas and his wife acquired Alpina Watches, a manufacturer of Swiss sports watches founded in 1883.
In 2009, Stas co-founded Ateliers deMonaco, a high-end watch manufacturer based in Monaco.
In 2013, in collaboration with Aletta Stas, Gisbert L. Brunner and Alexander Linz, Peter Stas wrote the book Live your passion, Building a watch manufacture.
Peter Stas is currently CEO of Frédérique Constant.
Peter Stas is an avid yachtsman competing in Giraglia and Loro Piana regattas. With the company’s Swan 82 FD, he was on the helm winning the Heineken Regatta in St. Martin in 2014.
In 2007, Stas became an active member of the Young President Organization (YPO) organizing various international YPO education events. He has been the President, Education Chair, and Membership Chair of the Swiss Alpine Chapter.