Tech Startup Case: Adeezy
Startup life is unpredictable. In the YES!Delft startup incubator we believe in sharing successes as well as failures. We want fellow entrepreneurs to inspire each other and learn from each other. By telling their stories on a case by case basis, you can learn about all the different (and sometimes wholly unexpected!) things you might encounter on your startup journey.
Adeezy is a SaaS-startup from the YES!Delft AI/Blockchain Validation Lab. They are focused on building a platform where brands and agencies can plan and execute cost-effective social media campaigns. Adeezy uses the latest technological solutions such as Blockchain and Artificial intelligence to deal with problems in current online marketing, such as ad fraud, transparency and aversion to advertising.
The eleventh hour
After Adeezy’s initial investor ended up being unable to deliver right before the holidays, they had to re-start the arduous process of searching for new investors. Then, after the New Year, when Adeezy was in the process of finalizing a new investment, the deal fell through at the eleventh hour. This left the team without funding while developing their product – and the bills were due.
“It was a Thursday night, and things were looking pretty bleak for us. The next morning we were meeting with an investor, but we didn’t expect much of it – it felt like a last-ditch attempt. That Friday morning the rollercoaster began, and the one-minute pitch we perfected in the Validation Lab proved to be the key.”
Marco Berkheij, Adeezy co-founder
The Friday morning investor meeting proved to be successful, even though it didn’t provide all the funds Adeezy needed. However, because they were in the YES!Delft AI/Blockchain Validation Lab, Adeezy had access to all the YES!Delft services.
One of those services is YES!Funded. On the advice of startup trainer Noor Figdor, Adeezy got in touch with Investment Director Jan Geert van Hall. They met on Friday before noon, pitched their story, and Jan Geert immediately referred the team to an investor meetup in Amsterdam that same afternoon.
“While is it extremely unique to find funding so quickly- within the space of a day – it speaks volumes about the quality of the company, the team, and their pitching skills. At YES!Funded we have quick access to the right investor networks for our startups, a benefit of being with such a prestigious organization as Yes!Delft.”
Jan Geert van Hall, Investment Director
In the YES!Delft AI/Blockchain Validation Lab the Adeezy team had perfected their pitching skills with startup trainer Noor, and so was more than ready with a strong and relevant proposition for the investors. And it paid off – 12 out of 15 attending investors visited Adeezy’s breakout session and showed interest in potentially investing. The Adeezy team went home that evening, satisfied their startup journey would continue.
“During our training in the YES!Delft AI/Blockchain Validation Lab the Adeezy team did great with their pitch – they worked hard, and we challenged them to condense their story and highlight the strength and relevancy of their proposition. This success goes to show the importance of a fantastic pitch, and how much of a difference it can make.”
Noor Figdor, Startup Trainer
YES!Funded is a YES!Delft service launched in January 2019. The service is aimed to assist entrepreneurs in planning their financial strategy and seeking funds. Do you want to know what YES!Funded can do for you? Visit the website!
About AI/Blockchain Validation Lab
The AI/Blockchain Validation Lab is a unique YES!Delft program, based in the brand new Digital Hub YES!Delft The Hague. During this unique two-month ‘pressure cooker’, aspiring entrepreneurs discover the business potential of their ideas. The part-time program helps participants to explore and validate their ideas, product/market fit, and business model while enabling them to continue to work on their business. Participants also get access to the extensive YES!Delft ecosystem of experienced mentors, investors, corporate partners and launching customers.