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Social Tech


Jorn Rigter, Tim Smits, Harrison Burch


During their studies, Tim Smits and Jorn Rigter were often distracted by their smartphones, and noticed this with many people around them as well. When talking to Millennials, they discovered that most of them found that current software solutions don’t work – they’re too easy to turn off or circumvent, and therefore don’t change your habits. That’s when they created their own solution, where a physical input makes the choice for using distracting apps more conscious.
Unpluq is a combination of Android software and a USB key, with two modes. The normal mode enables you to access all of your apps. When you plug out the physical key, distracting apps of your choice are blocked, and their notifications are blocked as well.
We’re saving users an average of 69 minutes of smartphone screen time per day!


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